UX Case Studies
(more coming soon)
Fairy Cakes Custom Cupcakes
The Challenge: How can a new make-your-own custom cupcake bakery stand out from all the established bakeries in a posh summer vacation area and attract our target market - Millenial families?
We want to give them the ultimate online and in-person cupcake experience.
Competitive Analysis: There are a number of bakery shops in the area, but none offer customizable cupcakes with such a large number of delectable options to choose from. The design of these websites leaves a lot to be desired. The branding of these bakeries tends to be on the vintage side - and not necessarily in a good way.
The Research: The target users of this website are millennial parents and their kids who vacation in the area. They are tech-savvy and use their mobile apps many times throughout the day for everything from checking the weather to ordering food to paying their bills to finding local entertainment. Based on many surveys that I studied on both the habits of millennial parents and families, and the people who vacation in the area, I created 3 personas - a Married Mom, a Single Dad, and a Precocious Kid.
Next, a moodboard was created for
the design and a site map to organize
the structure of the site.
A low fidelity mockup was then created, tested, and iterated until we got to the high fidelity mockup ready to be published!