UX Case Studies
(more coming soon)
Fairy Cakes Custom Cupcakes
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The Challenge: How can a new make-your-own custom cupcake bakery stand out from all the established bakeries in a posh summer vacation area and attract our target market - Millenial families?
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We want to give them the ultimate online and in-person cupcake experience.
Competitive Analysisâ€: ‬There are a number of bakery shops in the area, ‬but none offer customizable cupcakes with such a large†‬number of delectable options to choose fromâ€. ‬The design of these websites leaves a lot to be desiredâ€. ‬The branding of these bakeries tends to be on the vintage side†- ‬and not necessarily in a good wayâ€.‬
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The Researchâ€: ‬The target users of this website are millennial parents and their kids who vacation in the areaâ€. ‬They are tech-savvy and use their mobile apps many times throughout the day for everything from checking the weather to ordering food to payâ€ing ‬their bills to finding local entertainmentâ€. ‬Based on many surveys that I studied on both the habits of millennial parents and familiesâ€, ‬and the people who vacation in the areaâ€, ‬I created 3†‬personas†- ‬a Married Momâ€, ‬a Single Dadâ€, ‬and a Precocious Kidâ€. ‬
Next, a moodboard was created for
the design and a site map to organize
the structure of the site.
A low fidelity mockup was then created, tested, and iterated until we got to the high fidelity mockup ready to be published!
